Phlomis purpurea

Greece. Perennial shrub, with fragrant, grayish leaves and pink/purple flowers. It grows even in arid, limestone or any soils/sand. It prefers full sun and is suitable for coastal planting. Tough, tough tough and very pretty if a bit gappy.  Small plants.  1-1.5 m

Krzysztof Ziarnek, Kenraiz, Wikimedia Commons